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Make Your Own HWW Spot

Materials

Background

Most Canadians who had television in the 1960s or 1970s will remember it — the haunting strains of a lone flute, the trademark theme of Hinterland Who’s Who. The series of 60-second vignettes was created to educate the public about this country’s native wildlife through excellent film footage, natural sounds, and relaxed narration.

Now, more than 40 years after the series’ introduction, Environment Canada (EC) and the Canadian Wildlife Federation (CWF) have relaunched Hinterland Who’s Who in an effort to connect another generation of Canadians with their natural heritage. The new public-service announcements carry on the classic theme of the original vignettes but also address the need to conserve and protect native species and their habitat.

Procedure

Here are some simple steps to make your Hinterland Who’s Who production a success:

  1. Decide on a Canadian wildlife species on which to make a video.
  2. Research basic elements about that species, including information such as:
    • appearance
    • where it lives in Canada
    • how to conserve the species
    Information on many Canadian species can be found at hww.ca
  3. If possible, take your own footage of your chosen species using a camcorder or digital recording device, or find available footage online.
  4. If possible take pictures of your chosen species, or find available photos online. Make sure you get permission from the photographer first!
  5. Combining all the above information, write a short (60 second) video script that ties the species information and imagery together.
  6. Record all audio and combine all elements together, including HWW music and logo, in video editing software.
  7. Submit your video to hww.ca, and where appropriate, videos will be posted online.