Hinterland Who's Who - Official launch of Hinterland Who’s Who newest Webisode on Urban Wildlife

Official launch of Hinterland Who’s Who newest Webisode on Urban Wildlife

OTTAWA, July 29, 2008 — Hinterland Who’s Who launched a new webisode on urban wildlife on July 29, 2008. Wild species are often found where many of us live — in cities, towns and suburban neighbourhoods. As our communities continue to grow, we alter animals’ natural habitat and force them to adapt to ours. But we can learn to live in harmony with wildlife — even in our biggest cities.

“The Hinterland Who’s Who series is a part of Canadian culture and, for some, is at the root of their connection to wildlife;” says Wade Luzny, the Canadian Wildlife Federation’s Executive Vice-President. “The new webisode on urban wildlife will help communities across Canada learn more about our wild neighbours.”

What you can do to help urban wildlife:

* Welcome animals that help control insects and rodents naturally.

* Seal your garbage carefully to avoid attracting unwanted visitors.

* Look for holes in your house where wildlife can get in.

And that's just a start. Learn more about how to live with our wild neighbours »
Until recently, HWW videos have been 30- and 60-seconds long — the length of an average television commercial. But because video is no longer limited to just television, and thanks to the launch of Hinterland Who’s WhoTube, kids can learn even more about Canada’s wildlife. Longer videos have been developed and provide even more wildlife information for kids and adults to watch at tv.hww.ca.

The newest HWW webisode will put the spotlight on urban wildlife ranging from skunks to raccoons and everything in between. In addition to the new webisode, fun related content will be added to the Hinterland’s Who’s WhoTube website. Kids will be able to read about our profiled animals, find useful information in the urban fact sheets that cover a range of different species, have their questions answered in the frequently asked questions section and much more!

HWW is a program of the Canadian Wildlife Federation and Environment Canada who have been working together on the HWW wildlife education program since it was re-launched in 2003. HWW’s goal is to reach as many Canadians as possible and encourage them to take action to conserve wildlife. Increasingly, Canadians not only want to learn about nature, but also want to understand how each of us can play a part in preserving it.

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About Canadian Wildlife Federation:

CWF is dedicated to fostering awareness and appreciation of our natural world. By spreading knowledge of human impacts on the environment, sponsoring research, promoting the sustainable use of natural resources, recommending legislative changes, and cooperating with like-minded partners, CWF encourages a future in which Canadians may live in harmony with nature. Visit www.cwf-fcf.org for more information.

About Environment Canada:

Environment Canada's mandate is to preserve and enhance the quality of the natural environment; conserve Canada's renewable resources; conserve and protect Canada's water resources; forecast weather and environmental change; enforce rules relating to boundary waters; and coordinate environmental policies and programs for the federal government. Visit www.ec.gc.ca to learn more.